Our Story

How It Started

I’ve been on two wheels since I was a kid. Over the years, I’ve built a career, started a few businesses, and welcomed four kids of my own into the world. They are honestly just as eager to twist a throttle as I am. But no matter where life took me, the motorcycle lifestyle always pulled me back. It’s not just a hobby. It’s a constant.

Why Highside Lab?

Let’s be honest: I hate shopping for clothes. For a long time, the only time I ever bought apparel online was when a giveaway company was offering a shot at a cool vehicle. The thrill of the build and the chance to win made it worth it. But more often than not, when the box arrived, the clothes just sat in my closet. They weren't comfortable, and they didn't feel like everyday gear.

I realized there was a massive gap between the clothes we want to wear and the excitement of a dream giveaway. I wanted to build a brand where you never have to compromise.

The Mission

Highside Lab was born strictly out of passion. Our goal is simple: to create premium, ultra-comfortable motorcycle streetwear that you’ll actually want to wear every single day. No complicated drops, no low-quality blanks. Just reliable, comfortable gear that reps the lifestyle.

And the best part? Every piece of gear you grab is your ticket to a dream machine. We’re here to put keys to the world's most legendary, dream-worthy motorcycles into the hands of real riders.

Welcome to the lab. Ride safe.